Judging Criteria

All competing business plans will be evaluated according to the following judging criteria and attributes:

Judging Criteria	Weighting	Attributes	Weighting	Description of Attributes
Commercial Potential	30%	Market Size and Value	50%	Business plan demonstrates good potential for the product/service to gain market share in a market with optimum size and value.
Commercial Potential	30%	Competitive Advantage & Differentiation	50%	Business plan demonstrates a good targeting strategy where uniqueness of product/service can differentiate clearly from the competition and achieve advantage in market positioning.
Uniqueness	25%	Application of Technologies	40%	Good use of appropriate technologies to develop a product or to enable a service, with features and functionalities that make it unique in the market.
Uniqueness	25%	Local Innovation	60%	Product/service is new to the local market.
Implementation Ability	25%	Domain Knowledge	40%	Team members demonstrate good knowledge of the involved domain area.
		Technical skills	30%	Team members demonstrate good technical skills to implement the business according to the plan.
		Proof of Concept	30%	Team members demonstrate a preliminary model of their product/service or statistical/research data which can support and prove their implementation ability of the business.
Business Strategy	10%	Marketing strategy	50%	Business plan demonstrates a feasible and effective marketing strategy.
Business Strategy	10%	Financial strategy	50%	Business plan demonstrates solid financial planning and confidence in the return of investment.
Presentation	10%	Organization of Presentation	50%	Presentation from the team transmits clearly, effectively and informatively the essence of business plan to Judge Panel.
Presentation	10%	Enquiries	50%	Team members demonstrate confidence and clearness in responses to Judge Panel enquiries.

Teams are encouraged to demonstrate their Proof-of-Concept during the Presentation to Judge Panel, which means manipulation with real systems and applications, demonstration with prototypes, etc. The objective is to show to judges their knowledge and ability to produce the said products and solutions.